Tuesday, May 6, 2008

Art Blog: ART Home Shopping Network?

If you are a reader of this blog, you know there has been plenty of “blah, blah, blah about art marketing, art genres, art business, and art everything. You know I scrunch my nose up when it comes to doing art for the masses. (This is my choice. If you want to do that, go for it! Please don’t write me hate mail.)
Even though I wrestle with the ideas of the kind of art to do and the venues in which I sell (or don’t sell) art work, I am fascinated with the artists who are taking the bull (no pun intended) by the horns and going for it. “Natasha” is one artist who just makes me laugh. Every time I see her online, I just sit and watch. I can’t write everything I am thinking. There are just too many racing thoughts. However, when I watched one of her recent videos, I not only laughed out loud, but I took notice. She reminds me so much of those “Home Shopping Network” sales people. She has it down pat. She has the smooze. She has the product placement. She has the threat of “time is of the essence”. She knows how to fuel the flames of potential sales. She understands the concept of insinuating SCARCITY. She knows how to repetitiously mention product and brand. She has this line of products; she has that line of products. She has Swarovski crystals in some of her artwork for goodness sake!!! Oh. OK. She has it down!
I don’t ever want to do this kind of thing. Never. However, I think Natasha is speaking to the current economic culture and societal expectations of commercialism. I just can’t help but expect her to come out one day like the late night TV car salesman sporting a gold grill and a bit of bling while she waves her arms around saying
“Tonight, I have a DEAL for you!!”

Hey, Natasha has it going on.
Even though this is not my art marketing style or aspiration, I have to give her credit.
She is doing her thing.
More power to her!


JafaBrit's Art said...

My feelings are akin to yours,but I agree Natasha is very good :)

Sheree Rensel said...

jafabrit, I am actually surprised you determined where I stand on this issue and aligned yourself to my own feelings. I just reread the entry and realized I am all over the place on this issue. I tried to straddle the line so I wouldn't hurt feelings. However, I don't want to become an "Art Marketeer". I just don't. For those that choose this route, more power to them. However, my own history and philosophy in regards to my own art prevents this kind of "hawking". It is a personal issue.
I am glad you read between the lines and figured out where I was coming from and then acknowledged we are kindred spirits at least on this issue.